An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
In short an SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. Meeting these demands is the first step in successfully driving more traffic and sales via your website from Google organic search results in 2017. If you fail to meet Google’s requirements your company website may not gain long-term traction in Google search engine results pages.
Google organic search has sent one of our website around 5 million new visitors, for free, since we launched it in 2006. That’s a result of Google.com ranking us on the first page or thereabouts of organic listings out of millions of competing pages for terms like ‘SEO’ and ‘link building’- to name a few of the keywords we rank high for.
It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO audit will catapult a website's rankings to the top of search engine result pages (SERPs). Search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.