SEO content development is the process of creating website content which can come in a variety of forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), infographics (information graphics), PDFs, searchable databases, web tools, and the like.
Major search algorithm updates are focused on delivering users the highest-quality results and the most relevant content. Brands with a solid content marketing strategy — focused around people, process and technology — that also optimize for visibility across search engines are rewarded with increased search performance in the form of traffic, conversions and revenue.
It is also important to realize that depending on your niche, not every type of content would be suitable for your website.
A major challenge for many organizations is optimizing content for search during the content creation process and then replicating it, at scale, across large websites and content management systems. The solution lies in creating and developing content that is targeted, insightful and compelling for your audience.